The Cable Center

My first responsibility with NewGuard in the summer of 2001 was a redesign of The Cable Center's Web presence. As Creative Director of NewGuard my responsibilities included supervising information architecture, interface design and overall user experience. Working with three different IAs, three different designers and after extensive usability testing we were able to improve the site's look and feel and ease of use, while incorporating elements of their new branding and messaging program. Improvements to the site included an interactive guided tour of the facility built by Mr. Espinosa, incorporation of searchable online streaming video and the introduction of various forms of eCommerce. Special merit goes to production specialist Carlos Mossman who suffered over three years of abuse under this account and whose dedication made it successful.